Monetize your game in CIS and MENA — payments, community, and user acquisition
Nexus is a payment, community and marketing partner for game developers entering CIS and MENA: a payment solution built around how players in these regions actually pay, native-language support, and user acquisition through the channels that actually operate there.
Accept payments from players across CIS and MENA
Most players in these regions pay with local cards, instant transfers, e-wallets and vouchers that western payment providers don’t reach. Nexus provides a payment solution scoped to your game and target markets — method coverage, settlement and payout flow are agreed during scoping, so you don’t assemble local infrastructure yourself.
A checkout built around how players in each target market actually pay — cards, instant transfers, e-wallets or vouchers.
Processing, settlement and consolidated payouts are handled within the partnership — one commercial setup on your side.
No local entities, bank accounts or provider agreements to arrange — that side of the setup is on us.
Method coverage and the commercial model are agreed during scoping for each region you enter — CIS, MENA or both.
Why CIS and MENA deserve a slot on your roadmap
These are large, fast-growing gaming markets where players pay well — once checkout, support and marketing feel local. Russia ranks among the top five markets worldwide by mobile game downloads, and MENA is one of the fastest-growing gaming regions globally.
Player spend across Saudi Arabia, UAE & Egypt in 2024
Gamers in MENA-3, growing to 83M by 2028
Of Russian in-app payments run on domestic rails
Saudi per-capita game spend vs the MENA average
Community support in your players’ languages
A regional community team without the hiring: we run your Russian and Arabic player communities the way local players expect — adaptation, not just translation.
- Native Russian and Arabic community management and moderation
- Player support in the languages your players speak
- VIP and high-spender care with localized offers
- Event support tied to local holidays and culturalization guidance
User acquisition where western ad networks don’t operate
CIS traffic runs on its own ecosystems, and MENA rewards teams with regional know-how. We plan and run acquisition using local presence on both.
- Campaigns on VK, Yandex, RuStore and local ad networks in CIS
- Regional user acquisition across Saudi Arabia, UAE and Egypt
- Territory-specific pricing guidance for every market
- Launch and live-ops promo support from a local team
Distribute top-ups through the Nexus shop network
Nexus already connects suppliers and storefronts through one API. As a developer partner, your top-ups, in-game currency and keys get listed across that network — out-of-app revenue from day one, working alongside your own web shop.
See the live catalog- Instant listing across connected storefronts
- Automated fulfillment in about 30 seconds
- Settlement in USD on every sale
Start the partnership with one Telegram message
No forms, no ticket queues — you talk to the Nexus team directly from the first message.
We walk through your game, target regions and monetization model, then agree the commercial terms.
Payments, community channels and first campaigns launch together — usually within days, not months.
Frequently asked questions
How can game developers accept payments from players in Russia?
About 98% of in-app payments in Russia run on domestic payment rails, and western card networks and wallets no longer operate there. Any working setup has to be built around local methods — that is exactly how Nexus scopes a payment solution for the Russian market, so you can monetize Russian players without building local infrastructure yourself.
What payment methods do players use in Saudi Arabia and Egypt?
Both markets are dominated by local payment methods: a domestic card network and mobile wallets in Saudi Arabia, and mobile wallets with cash vouchers in Egypt, where credit card penetration is under 3%. A converting checkout has to be designed around those local methods, and that is how we approach the payment solution for each market you target.
Do I need a local legal entity to accept payments in CIS or MENA?
No — that is the point of partnering. Local payments normally require local entities, bank accounts and provider agreements; within the partnership Nexus takes that side of the setup on itself, and the exact structure for your markets is agreed during scoping.
Which payment methods matter in CIS beyond Russia?
Each CIS market has its own dominant local systems — in Kazakhstan and Uzbekistan a couple of local providers typically cover most of the payments market, riding national card schemes. These are the methods a CIS payment solution gets scoped around — coverage for your target markets is confirmed when we plan the partnership.
Can Nexus help with marketing and user acquisition, not just payments?
Yes. We run user acquisition through the channels that actually operate in these regions — VK, Yandex, RuStore and local ad networks in CIS, plus regional channels across Saudi Arabia, the UAE and Egypt — and advise on territory-specific pricing.
How do I start a partnership with Nexus?
Message our team on Telegram — there is no self-serve signup. We discuss your game and target markets, agree the commercial terms, and move to integration, usually within days.
Tell us about your game and target markets. Payments, community and marketing — scoped in one conversation on Telegram.